Acer Up, Dell Down In Laptop Sales

Acer has long let it be known that it is gunning for Lenovo’s third place in the global PC market. In Q4 last year, it picked off an easier target, overtaking Toshiba to become the world’s third best selling notebook PC maker.

Toshiba’s sales fell slightly in the quarter, which would have been nice for Acer, but the rise in the ranks did not depend on the missteps of others, according to iSuppli. The market watcher attributes Acer’s Q4 sales success, particularly in Europe, to aggressive pricing.

“Acer came, Acer saw and Acer conquered in the fourth quarter,” said Matthew Wilkins, principal analyst, compute platforms for iSuppli. “…The fourth quarter ranking shows the company is putting its money where its mouth is.”

“The company has been very public about its intention to capture the No. 3 spot in the mobile-PC market—and Wilkins said Acer’s success was due to aggressive pricing strategies, which resulted in very impressive sales gains, particularly in Europe

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